Tastes as good as it looks.

 

Walk down any beer aisle  and you’ll see plenty of nice label designs and bottles, but there is one brewery that stands out from all the rest — BrewDog. Their packaging is simple and bold and a welcome change from the ‘classic’ style beer label. The entire brand has a great aesthetic with bright colors and strong type making it easily recognizable. It also manages to remain clean and distressed at the same time. The best part is that it not only looks great but it tastes great too. I’ve tried four of BrewDog’s ales so far and I’ve liked them all — a lot! So don’t be afraid to give it a try. I’ve never had an interest in collecting beer bottles before but in this case I might have to make an exception. 

It’s one of those things as a designer when you say to yourself, “I wish I did that.” So hats off to Hampton Associates. Find out more about the design work here: http://www.hamptonassociates.com/brand-portfolio/brewdog-beer

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